Grow your revenue with paid acquisition that is structured and measurable.
Clery Ads builds and runs your acquisition campaigns with reliable tracking and decisions you can follow. For small and mid sized companies in lead gen and e-commerce.
Your advertising is costing you. It should be paying you back.
What most small and mid sized companies live with
- You spend every month without really knowing what it brings back.
- The reports you receive are impossible to read.
- Your conversion tracking is broken or incomplete, so decisions are made on gut feeling.
- Your competitors take the ground while you hesitate.
What Clery Ads puts in place
- A complete setup: campaigns, conversion tracking, data, reporting.
- Daily management of your budgets, with trade offs explained in plain language.
- Reliable measurement: you know what a customer costs, and what every euro invested brings back.
- A long term relationship: a clear contract, cancellable with 30 days notice.
From your objective to your results
Advertising does not work on its own. It works inside a system where every building block feeds the next one.
Your business objective
Qualified leads or online sales. Everything starts there, never from the campaigns.
Reliable tracking
GA4, conversion tracking, server side depending on the size of the company. Without accurate measurement, everything else is flying blind.
Pages that convert
Landing pages designed to convert, tested and optimised. The most expensive click is the one that lands on a page that does not convert.
Multi platform acquisition
Google, YouTube, Meta, TikTok, Shopping. The right campaigns, on the right platforms, for your market.
Readable data
GA4 connected to your campaigns, clear reporting, a client portal available at any time. You understand what you are reading.
Decisions and iteration
Every month, the data guides the trade offs: we double down on what works and cut what does not. And the system keeps improving.
This is the complete system that Clery Ads builds and runs for you, not just campaigns.
Proof, not promises.
More than 30 businesses supported, on one off projects or ongoing management.
French tech company
Scaling, account restructure, and a conversion count made reliable.
1,75 M€ in generated value for 340 k€ invested over the last 12 months.
Packaging e-commerce
Full feed rebuild and Merchant Center compliance: ad visibility and product data quality. Management driven by product margin and return.
447 k€ in revenue generated for 55 k€ invested over the last 12 months, average order value 279 €.
Online tutoring platform
Subscriber acquisition on Web and App, managed on cost per acquisition.
+71 % in conversions during the Back to School period, target CPA held, creative production managed and made consistent.
Every channel, working for the system.
Whatever your main channel is, the logic stays the same: structure it, measure it, make it profitable.
Google Ads & Shopping
Search, Performance Max, Shopping and Merchant Center. Account structure, bidding, cost per customer optimisation, daily monitoring.
YouTube Ads
Expertise built in an agency dedicated to video performance: creative angles, hooks, signal based audiences. Brought up to date with Demand Gen and Shorts. Creative is the new targeting.
Meta Ads & TikTok Ads
Lead gen and e-commerce, product catalogues included. Audiences, creative and measurement held to the same standard as on Google.
Tracking & data
GA4 connected to your campaigns, conversion tracking, server side depending on the size of the company, Looker Studio. Accurate data first.
Landing pages & CRO
Pages designed to convert: structure, A/B tests, friction analysis. The strongest profitability lever at constant budget.
CRM & automation
Connecting advertising to your commercial reality: lead quality, conversion journeys, automation of repetitive tasks.
How we work together
Audit & scoping
A full review of your account, your tracking and your business objectives. We know where we start from.
Daily management
Metrics analysis, optimisations, budget trade offs. Your campaigns never run on their own.
Monthly reporting
Compared performance, test priorities, recommendations. Available at any time on your dedicated client portal.
Quarterly review
A step back and visibility on the coming quarter. The strategy adjusts with your business.
Simple contract: monthly, three month minimum, cancellable with 30 days notice. Retention is earned through results, not through lock in.
Trained where Google Ads is built.
Anthony spent 4 years inside the Google Ads teams in Lisbon, including 3 years as manager of a team of 12 to 15 French speaking specialists, responsible for a portfolio of 120 M$ in annual revenue across the French, Swiss and Belgian markets. With teams renewing regularly, he trained and developed more than 60 specialists.
He then joined an agency specialised in YouTube Ads, where he managed up to 300 k€ in monthly media budget for brands such as Oxybul, Hotel Collection and PMD Beauty.
Since 2023 he has been the founder and director of Clery Ads, with one principle: every euro should be managed as if it came out of your own pocket. Because it does.
Bringing your team up to speed
Training from someone who does the work
The programme I apply on the accounts I manage, adapted to your company and built on your own campaigns. Already delivered inside companies and taught to higher education students in Toulouse.
- Bidding, Quality Score and account structures compared
- Audiences, targeting and their traps, the ones Google does not flag
- Campaign creation and ad copy that performs
- A five step analysis method on real cases with real numbers
- Conversion optimisation: landing pages, A/B tests
Free up time. Reinvest it where you actually earn.
Used well, AI does two things for a small company: it frees up time on repetitive tasks, and it finally makes your numbers readable. I automated my own business with it. I show you how to do the same in yours.
- Discovery: identify 3 to 5 use cases in your real day to day
- Implementation: we automate ONE repetitive task, with safeguards
- Training: making your team independent on the tools
Advertising as a system, not as an expense.
My name is Anthony Cléry. For more than 7 years I have done one thing: make paid acquisition profitable and readable for the people who fund it.
After Google, the agency years and around thirty businesses supported, my conclusion is this: what small and mid sized companies lack is not budget, it is a system. Well structured campaigns, reliable measurement, and someone who explains the decisions instead of hiding them behind jargon.
Clery Ads builds that system with you, and keeps it alive over time.
Book a call →The questions I get asked
How does working together start?
Is there a minimum media budget?
How long before the first results?
What is in the monthly report?
Why a consultant rather than an agency?
What if your advertising budget became profitable?
30 minutes to talk about your account, your objectives and what is holding you back. No commitment.
Book a call →